Is word-of-mouth marketing still effective today?

4 min readOct 14, 2022

Word-of-mouth marketing is a strategy that relies on the power of word-of-mouth advertising to generate sales. It’s been around since the early 1800s, but how effective is it today? This article will explore what makes word-of-mouth marketing effective today and beyond.

Word-of-mouth marketing is still relevant today, but what has changed?

Word-of-mouth marketing is relied on heavily by businesses around the world but has changed a lot with the advent of technology. This most popular means of advertisement works with other means of advertising, like digital media, to increase its impact. The following explains how word-of-mouth marketing has been infused and influenced today’s marketing for businesses.

Online peer review: You can use online peer review to improve the quality of your business or product by giving positive feedback about it on social media platforms, forums and blogs. It also helps you find out what customers think about your products and services before purchasing them so that you can improve accordingly. Online peer review is a process where people give feedback and share their experiences. It is used to improve products and services, build trust, share knowledge with other users, and help customers make better decisions about what to buy or use.

Online reputation management: With bad reviews growing more frequent on the internet these days, companies are now paying more attention towards their online reputations by spending money on managing reviews from customers who have left negative comments about them, using various types of tools like Google My Business manager (GMB), Facebook advertising etc. This helps them manage their reputation effectively through multiple channels such as search engines etc.

Word of mouth is needed for maintaining an excellent online presence in the following ways:

  • You need to monitor and respond to negative comments from online reviews or social media.
  • You also need to monitor positive comments, as well as neutral ones, for your business’s reputation online to remain positive.
  • It would be best if you were tracking blogs too — especially those written by your competitors who are writing about you negatively.

Social media: Social media is a great tool for word-of-mouth marketing. It can be used to connect with your target audience, spread the word about your brand and engage with customers. Using social media as part of your overall strategy will help you reach more people than ever before.
Social media platforms like Facebook and Twitter allow you to create an online profile that showcases all aspects of who you are as a business — from what products or services you offer, to how they are offered, who uses them and why they do so (and vice versa). By sharing content on these platforms regularly (for example, blog posts), people will begin following these accounts because they want updates on new content or information related to their interests, needs/wants/desires, etc. This then leads to the conversation around why someone should buy from them over someone else’s product offering.

Consumer-generated advertising: Word-of-mouth is even more effective than paid ads, resulting in five times more sales. Consumer-generated advertising is the best way to reach out to your target audience. It’s a win-win situation for both the brand and the consumer, who gets to share their experience with friends and family while the brand gets to reach out to more people. For instance, consumers found out about Amazon Prime Day in 2020 mainly from Amazon’s website. However, 17% of people found out from friends and family.

Word-of-mouth marketing is still an effective way to generate leads and sales. The key is ensuring it is effective and reaches your target audience. If you do not have a good online reputation, then several ways can help you get back on track with online marketing strategies.

In this blog post, we’ve looked at how social media platforms can be used for peer reviews or even paid endorsements from other users who stand by your products or services. This allows consumers (and potential customers) to interact with others within their network for feedback about what others think about any given product before making an investment decision themselves!

At Biznurture, word-of-mouth marketing has helped us communicate our services effectively and build a good reputation with our customers both online and offline. You can visit our website to learn more about our products and services.




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